As a result of Alessandro Agrati's eclectic mind, CULTI MILANO was born. Alessandro thought that spaces and objects could also have their own scent; this idea was very ahead of its time.  He thought it was possible to surround oneself with gorgeous smells as well as beautiful things in your home. He began researching the link between the design world and the world of the fragrances in 1988, and he invented the idea of using a reed diffuser to add scent to a room.

This inspired the name CULTI. Culture and style have been intertwined throughout this project for over 30 years, resulting in a distinctly personal brand.

The CULTI brand is much more than a home fragrance. The fragrances are inspired by different parts of Italy.


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